BEIJING, Beijing, October 26 (Reporter Chen Jian) ​​The 2019 Regional Brand Development International Forum on the theme of “integration and mutual understanding” of urban communication was held in Beijing from October 26th to 27th. The forum invites experts and scholars from China, Japan, South Korea, the United States, and the United Kingdom to explore the core issues of regional brand integration and mutual understanding, urban communication, understanding of cities, and dialogue cities from different perspectives and research fields.

The president of AERU Co., Ltd. and the former Kumamoto Prefecture Office of Tokyo, Mr. Izuo Yagui introduced the origin of Kumamoto Bear at the 2019 Regional Brand Development International Forum on October 26. Kong Ming
The president of AERU Co., Ltd. and the former Kumamoto Prefecture Office of Tokyo, Mr. Izuo Yagui introduced the origin of Kumamoto Bear at the 2019 Regional Brand Development International Forum on October 26. Kong Ming
The forum lasted for 2 days and was hosted by the Asian Media Research Center of Communication University of China and Beijing Tsinghua Tongheng Planning and Design Institute. The Urban Communication Research Center, established by the two sides, was unveiled today at the opening of the forum.

Yuan Hao, Dean of Beijing Tsinghua Tongheng Planning and Design Institute, delivered a speech at the opening ceremony of the forum: China has experienced a period of 40 years of rapid urbanization development. In the next 10 years and 20 years, there will be a new stage of urbanization. Tsinghua Tongheng not only strives to create a distinctive space environment through spatial planning and design; it also hopes to explore the profound background and connotation of the city’s society, economy and culture, and assist in the branding and dissemination of the city.
Duan Peng, vice president of the Communication University of China and director of the Asian Media Research Center, said in his speech that the world has entered an era of universal media and integrated communication, and the rise of urban communication is a testament to the arrival of this era. A city image and brand with rich connotations and good feelings can directly promote the image enhancement of the city in politics, economy, culture and other fields, and become an important part of the national image.

In the keynote speech of the forum, the introduction of Kumamoto Bear was introduced in the keynote speech of the company.

Li Lidong, Director of the Tourism Research and Research Center of the Macau Institute of Tourism, presented a recent large-scale study on the Greater Bay Area of ​​Guangdong, Hong Kong and Macau at the 2019 Regional Brand Development International Forum on October 26. Kong Ming
Li Lidong, Director of the Tourism Research and Research Center of the Macau Institute of Tourism, presented a recent large-scale study on the Greater Bay Area of ​​Guangdong, Hong Kong and Macau at the 2019 Regional Brand Development International Forum on October 26. Kong Ming
Located in Kyushu in southwestern Japan, Kumamoto Prefecture has a population of approximately 1.8 million and an area of ​​approximately 7,405 square kilometers. It is the largest agricultural county in Japan, and its automotive and semiconductor-related industries are also concentrated. In March 2011, the Kyushu Shinkansen was opened, and Kumamoto Bear (Cool MA Meng) was born as the mascot of the “Kumamoto Surprise Movement”.

Cheng Mei Yagui said that Kumamoto is a role in promoting the Kumamoto local government, not a commercialized character to make money. Kumamoto’s goal is to raise awareness of Kumamoto Prefecture. The basic idea is to sow the seeds of happiness and surprise. Kumamoto’s code of conduct is “3S”: SURPRISE (surprise), STORY (story), SHARE (sharing).

Thanks to the success of Kumamoto’s activities, Kumamoto’s recognition in 47 prefectures and counties in Japan has increased significantly, from 32nd in 2011 to 18th in 2014. Kumamoto has also visited the country many times and has visited 21 countries and regions including South Korea, China, the United States, the United Kingdom, and Thailand.

Cai Liping, professor of the Purdue University Tourism and Hospitality Research Center, said in a keynote speech that famous mountains and rivers and scenic spots can attract tourists, but the cultural heritage, customs, good living environment, harmonious and healthy society of a place, The hospitable and hospitable owner can truly make passengers linger.

Cai Liping emphasized that cultural exchanges and tourism development are the means to create a better life and the medium for promoting peace. The two complement each other.

In the keynote speech, Li Lidong, director of the Tourism Research and Research Center of the Macau Institute of Tourism, introduced a large-scale research result recently completed: “If you look at the Guangdong, Hong Kong and Macau Bay Area as a person and see you as a friend, how to describe such a The answer is that TA is a hard-working, high-quality, energetic person. Dawan District is a place to live, a place to be happy, and a place to work.”

The Greater Bay Area (GBA) is scheduled to be launched in 2017 to break geographical and political boundaries and promote close integration and economic cooperation between major cities in Guangdong Province and the Hong Kong Special Administrative Region and the Macao Special Administrative Region. The goal of this ambitious vision is to develop the region into an international, integrated business and economic hub that is similar to the San Francisco Bay Area and the Greater Tokyo area.

At the 2019 International Forum on Regional Brand Development, the organizers also invited industry experts and scholars as special gardeners of the Center for Urban Communication Research, and invited industry workers as invited actors to provide strategic guidance and resource linkage for the development of urban communication. The first-line practice of disciplines and multi-angles promotes the development of urban communication profession.